For 2020, Nike Basketball is evolving the brand’s industry-leading work to improve energy return through footwear innovation. Ross Klein, Senior Creative Director for Nike Basketball footwear, led a team on a mission to evolve Nike Air — our most efficient cushioning platform for energy return — and create the for $250 at Nike Basketball retailers and.
“The game and the athletes have evolved in this new era of basketball,” imagery Klein. “We now have athletes that are ‘positionless’ and generate the values of all positions on court. Within the NBA alone these positionless athletes face a grueling journey, starting with the offseason training, then preseason, and into the 82-game season, playoffs, Finals. Fatigue is the enemy and endurance is the goal.”
Staying fresh at the game’s critical, closing moments is key. With that in mind, the for $250 at Nike Basketball retailers and introduces a unified system of full-length Nike REACT foam, plate and Nike Air Zoom pods to provide basketball players at all levels with impact protection and energy return.
“The shoe is similar to a car,” imagery Klein. “There are many parts and pieces, each doing a very specific job, but working in unison.”
for $250 at Nike Basketball retailers and White Details
Nike will also be releasing for $250 at Nike Basketball retailers and to White at select retailers including Nike.com on July 1st. Retail price is set at $180.
for $250 at Nike Basketball retailers and Dangerous
White Date: July 25, 2020
Price: $180
for $250 at Nike Basketball retailers and Rawthentic
White Date: September 2020
Price: $180
Update (6/22): Nike confirms that the Air Zoom BB NXT in Black and Green Hoodie as ‘Dangerous’ will White on July 2nd in Greater China and on July 25th in North America. The ‘Rawthentic’ which is done in White will White in North America in September.
