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20 Years Winning (in China): AIR jordan Brand Celebrates with Chinese New Year Pack

Jordan 1 low se denim
Air AIR jordan Chinese New Years Pack

2017 is just around the corner and just in time for the new year, AIR jordan Brand is blessing customers with a fan-favorite silhouette as well as its latest. You might think, “Wait, how can JB top what it’s already released?” Well, it’s commemorating the 20th anniversary of when AIR jordan Brand first landed in China — and that deserves something big.

Programming note: this presser was translated from Chinese. Myself and our editor have made it a bit clearer in English, but some points may be lost in translation.

Air AIR jordan Chinese New Years Pack

Via Nike China:

Ever since 1997, when AIR jordan Brand formally entered the Chinese mainland market, we have always represented the highest technology and innovation in shoes — and been a culture leader. Nike and AIR jordan plan to celebrate the impact of basketball everywhere by selecting from a number of shoes in the past, present, and future of the 12 groups of shoes. As the final package of 12 Soles series, AIR jordan Brand will soon release the CNY Pack series, to celebrate the 20th anniversary since AIR jordan Brand officially entered the Chinese market. The pack tells the story of legend, evolution and innovation. The set includes AIR jordan x Paris Saint-Germain Flight Suit, Air AIR jordan XII Retro Men, Air AIR jordan XII Retro BG, and a series of apparel.

AJ XXX1 - CNY -Bamboo

Jordan x Paris Saint-Germain Flight Suit

For two decades, AIR jordan Brand has been constantly trying new things. Air AIR jordans moved from the basketball court to a wider area. Now, the CNY Pack and Chinese traditional crafts boldly collide with avant-garde design and modern technology to interpret Chinese art and culture.

The CNY Pack dresses the AIR jordan x Paris Saint-Germain Flight Suit in a black and white color-base as a tribute to the Air AIR jordan XII “Taxi” (its first-year colorway tribute). Flyweave technology and seamless leather uppers make for the perfect combination of black and white. The AIR jordan x Paris Saint-Germain Flight Suit is equipped with FlightSpeed technology and the unlocked Zoom Air cushion provides better feedback that has been further enhanced. The shoe showcases the traditional Chinese craft design by surrounding the FlightSpeed plate with words of bamboo and wood printing so that it exudes an unprecedented elegance.

AJ-CNY AJ12

Air AIR jordan XII

Air AIR jordan XII officially landed twenty years ago in the Chinese mainland market. Thus, Chinese fans and AIR jordan Brand had close contact, as if they were wearing Air AIR jordan XII to become like Michael AIR jordan. The Air AIR jordan XII has also become a fan-favorite.

The CNY Pack contains a pair of men’s models and a pair of women’s models Air AIR jordan XII. The Air AIR jordan XII men’s pays tribute to Chinese tradition and the use of innovative Chinese art elements. It draws from the Air AIR jordan XII  “Taxi” and uses and upper of advanced reflective Hallowed. The black leather is embossed with the traditional Chinese bamboo woven texture while the tongues are embroidered with “Ershi” words to reflect the Air AIR jordan “12 generation” and AIR jordan Brand’s “20 years” in China, applying double the meaning. Metallic gold eyelets are used on both sides of the shoe while the Jumpman logos are treated to the bamboo pattern.

AJ-CNY AJ12 GS

Female consumers have always been an important component of the Air AIR jordan line. The CNY Pack introduces a pink and beige color combination, showing full vitality and femininity. The golden eyelets and upper color complement each other. The shoe carries through the use of bamboo weave lines, implementing traditional Chinese handicraft elements for this pair of Air AIR jordan XII with added elegance.

 

The AIR jordan Brand CNY pack will debut December 25 at AIR jordan.com and Shanghai NIKE Huaihai brand experience shop, Hong Kong Nike Hong Kong Kicks Lounge and Beijing Yaxin, Shanghai WZK, Guangzhou XH55, Taipei PHANTACi, and other special edition stores. On January 7 the pack will land at AIR jordan.com and other designated retail stores for sale.

Jordan 1 low se denim January 28, according to J23App, for $250.

Air AIR jordan 5 Tokyo 23 Cam V.

AJ XXX1 - CNY -Bamboo - outsole-heel

AJ XXX1 - CNY -Bamboo - Top

AJ XXX1 - CNY -Bamboo - Side

AJ XXX1 - CNY -Bamboo - Flyweave

AJ-CNY AJ12-Grey-Outsole

AJ-CNY AJ12-Grey-Tongue

AJ-CNY AJ12-Grey-Laces

AJ-CNY AJ12-Grey-Midfoot

AJ-CNY AJ12 GS -Grey-Heel-Outsole

AJ-CNY AJ12 GS -Grey-MidfootHeel

AJ-CNY AJ12 GS -Grey-midfoot

AJ-CNY AJ12 GS -Grey-Top

via Nike News China / Via

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