SSENSE Explores "The Aesthetics of Extra" In Its Latest Editorial
“If you put a designer logo on a seemingly benign utilitarian object, does it suddenly become desirable?”
GUCCI CLASSIC SHIRT SSENSE‘s latest editorial, shot and created by Arvida Byström WOOL gucci knitted v neck jumper item.
Titled “The Aesthetics of Extra,” the editorial focuses on the connotation of luxury, and uses brands like Saint Laurent, Balenciaga, Gucci and Versace to emphasize the one thing defining the splendour: symbology. The artists ask the question: “If you put a designer logo on a seemingly benign utilitarian object, for instance a hammer, or a brick, does it suddenly become desirable?” as a way to emphasize the theme of the editorial, and create a reaction from the audience.
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