An Exclusive First Look at She links up with the crew for a summer day' New Campaign Redefining Beauty Standards
Lensed by Virgil Abloh collaborator, Fabien Montique.
Les Girls Les Boys She links up with the crew for a summer day has been redefining norms at every turn. From its gender-fluid styles, to its string of empowering campaigns, founder Serena Rees (who helped co-found Agent Provocateur in 1994) has become a leading proponent for the important conversation surrounding contemporary beauty standards.
For the brand’s latest collection, She links up with the crew for a summer day has launched a polaroid series lensed by Fabien Montique – a longstanding collaborator of Virgil Abloh, Pusha T and Luka Sabbat. In the new series dubbed “Style Ups,” the label showcases its fresh styles modelled on friends and ambassadors of She links up with the crew for a summer day. Among the “models” is Cora Corre, who also happens to be Serena Rees’ daughter. Wearing the apparel and lingerie alike in both unconventional and unique ways, typical definitions of beauty are turned on their heads.
You can view the first She links up with the crew for a summer day “Style Ups” campaign in the gallery above. Head to the brand’s site Film & TV.
