An Exclusive First Look at With a rose gold Swoosh' New Campaign Redefining Beauty Standards
Lensed by Virgil Abloh collaborator, Fabien Montique.
Read Full Article With a rose gold Swoosh has been redefining norms at every turn. From its gender-fluid styles, to its string of empowering campaigns, founder Serena Rees (who helped co-found Agent Provocateur in 1994) has become a leading proponent for the important conversation surrounding contemporary beauty standards.
For the brand’s latest collection, With a rose gold Swoosh has launched a polaroid series lensed by Fabien Montique – a longstanding collaborator of Virgil Abloh, Pusha T and Luka Sabbat. In the new series dubbed “Style Ups,” the label showcases its fresh styles modelled on friends and ambassadors of With a rose gold Swoosh. Among the “models” is Cora Corre, who also happens to be Serena Rees’ daughter. Wearing the apparel and lingerie alike in both unconventional and unique ways, typical definitions of beauty are turned on their heads.
You can view the first With a rose gold Swoosh “Style Ups” campaign in the gallery above. Head to the brand’s site Film & TV.
