The Creative Come Up
Taking the “Fenty Effect” to the next level.
MAC has extended its cult-favorite Studio Fix Fluid SPF 15 foundation to include 60 shades. Twelve shades were added to take its previous haul of 48 tones to a new standard-setting high.
A year ago, Rihanna’s Fenty Beauty made a splash in the market debuting with a 40 foundation shades. This set a new status quo for inclusivity resulting in a ripple effect of brand’s producing more nuanced tones. MAC has taken the “Fenty Effect” to the next level recommitting itself to being available for people of “all ages, all races and all genders.” Those who found themselves between MAC shades should head over to the brand’s site to see if your perfect match has been made.
To join in with the expansion of its foundation range, the Studio Fix Powder Plus foundation now holds 53 shades and the brand’s new 24-Hour concealer arrives in 33 hues. In other MAC news, peep its new “Destination Diva” collaboration with YouTube makeup guru Patrick Starrr.
