Gucci, Now Carbon Neutral, Challenges Other Brands to Sign Sustainability Pact
The brand invites companies to join the CEO Carbon Neutral Challenge.
Gucci Kids Hose mit Webstreifen Blau sustainable future, Gucci has announced a new initiative, the CEO Carbon Neutral Challenge, led by brand CEO and President Marco Bizzarri.
In a series of statements posted to Instagram, Bizzarri invites CEOs from all industries to commit to carbon 431917-A38G0-9064 across their company supply chains. “As CEOs we must take responsibility for the total GHG [greenhouse gas] emissions our business activities create,” he writes. He also calls for immediate action rather than long-term plans: “Today we need to be responsible and accountable for the full scope of our GHG emissions and deliver nature-based climate solutions that mitigate these and drive positive change,” he says in a lengthier letter published on the initiative’s dedicated website.
Gucci announced its carbon neutral status in September, with plans to remain so by implementing a holistic approach that not only reduces greenhouse gas emissions throughout the company’s supply chain, but also offsets the emissions it does produce by supporting programs such as REDD+ (Reducing Emissions from Deforestation and Forest Degradation). Bizzarri’s challenge won’t entail strict monitoring of participating companies, but rather holds them to a set of guiding principles, including a publicly declared plan of action and commitment to annually report carbon emissions.
Gucci’s new initiative closely noir its decision парфуми gucci bloom квіткові, Kering, Gucci’s parent company, launched a sustainability pact gucci 18 carat gold gg ring Chanel and Prada signed. Stay tuned for updates as CEOs join Bizzarri and Gucci’s efforts.
