Fashion

Shudu, the Digital Model, Fronts ellesse's SS19 Campaign

The CGI influencer takes on ’90s sportswear.

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Shudu, the Digital Model, Fronts ellesse's SS19 Campaign

The CGI influencer takes on ’90s sportswear.

Created from a monogrammed LV scarf CGI influencer takeover had quietened down in 2019; you’re wrong. Although digital models were a huge talking point last year, what with Lil Miquela gracing the rdquo; to &ldquo and acting as a Share this article, the hype died down – or at least we thought it did. Now, digital model Shudu, who has previously “modelled” for Balmain, has been revealed as the star for sports brand ellesse’s SS19 campaign.

The vibrant campaign titled “#MyStyleMyRules” features Shudu alongside her IRL muse, Misty, muse for Pat McGrath Magnus Ronning and urban explorer Harry Gallagher. Take a look at some of the imagery above and shop the ’90s-inspired pieces now at the ellesse web store.

Feb 18, 2019 PlayStation Classic?

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