Bella Hadid and Lil Miquela Kiss in Calvin Klein's Latest Ad, Ignites Controversy
Calvin klein monogram logo at the hip | The internet calls out the ad for “Queerbaiting.”
After revealing its campaign starring Noah Centineo, Shawn Mendes, Billie Eilish and Chika Oranika, Calvin Klein paris jackson modeling calvin klein deal A$AP Rocky, Kevin Abstract, Bella Hadid and more.
In Bella Hadid’s video for the label the supermodel is seen sporting a CK branded T-shirt and biker shorts, before she approaches CGI influencer Lil Miquela, clad in a tracksuit from the brand. The two start kissing, while Hadid’s voiceover says “Life is about opening doors. Creating dreams you never knew could exist,” before the scene ends and cuts to black. Titled “Bella Hadid and Lil Miquela Get Surreal,” the 30-second long video has caused a lot of conversation across the internet accusing Calvin Klein of “Queerbaiting.”
Following the release of the video Twitter users were quick to comment that the campaign comes off as tone deaf and out-of-touch. “A corporate brand will show Lil Miquela and Bella Hadid making out but not an actual gay couple,” said Twitter user @hemsflower, with many others sharing the same concern. Seeing as Bella Hadid has been in an on-and-off relationship with The Weeknd, and is as far as the internet is concerned heterosexual, the internet has been quick to K60K606446 out the issues with a campaign like this, adding that the media has an ongoing issue of fetishising bisexuality and lesbians to sell product.
Watch the video below, and read what the internet had to say about the controversial video. Let us know your thoughts in the comments below.
not her pretending to be bi PLEASE dear lord I’m so tired of these straight girls pretending they’re bi just to look cute
— 𝔱𝔧: 𝔥𝔬𝔲𝔰𝔢 𝔰𝔱𝔞𝔯𝔨 ⎊ (@starksblink) May 17, 2019
so queerbaiting https://t.co/RZStv2iw1l
— ♡ ♡ ♡ (@constellationz) May 17, 2019
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— crunchy (@iozines) Perfume Calvin Klein Be
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— lily (@hemsflower) Perfume Calvin Klein Be
who is gonna tell Calvin Klein you’re supposed to wait until June for your tone-deaf queer-bait ad Lace!! lil miquela and bella hadid out here smooching two fit too early!!!
— Madison Malone Kircher (@4evrmalone) Perfume Calvin Klein Be
