Warnings preface films including ‘The Aristocats’ and ‘Dumbo.&rsquo
In an effort to expand its reach in countries like India.
Warnings preface films including ‘The Aristocats’ and ‘Dumbo.&rsquo Emily in Paris and a BLACKPINK documentary, Netflix has now announced plans to give free access on weekends to new users in India. The new feature arrives as part of the company’s test to expand its reach in select regions.
The platform recently stopped providing new users in the U.S. with complimentary first-month access, but is looking for new ways to attract new subscribers, as shared by COO Greg Peters on a company earnings call. Out of its global regions, Netflix has selected India for the test run to compete against rivals like Disney and Amazon, as well as local platforms.
“We think that giving away everyone in a country access to Netflix for free for a weekend could be a great way to expose a bunch of new people to the amazing stories that we have, the service and how it works,” Peters shared. This is not the first time the company is testing out new features in India, as it had previously tried out Featuring lube and a mini vibrator Film & TV.
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