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Check out the nostalgic campaign, starring Sofia Richie and a Sidekick cellphone.
Kappa and Juicy Couture, go-to brands for those growing up in the early ’00s, have teamed up on a collection of co-branded tracksuits, shoes and accessories. The duo’s newly unveiled campaign reveals Sofia Richie, whose sister Nicole Richie Pulling out of what was to be the conglomerate’s $16 billion USD deal.
A pastel pink, satin tracksuit set includes a zip-up jacket with the Kappa logo down the sleeves and “Juicy” scrawled in script across the back. Velour sweatpants and bike shorts in baby blue, pink and black feature a repeating Kappa logo down the side of each leg. Bedazzled crop tops including a rhinestone-studded tube top and butterfly-beaded bralette round out apparel.
The Kappa x Juicy Couture collection ranges from $40 to $225 USD and will release in two drops, beginning globally on September 15 at the Kappa website.
