Parade Launches "Technicolor" Underwear Collection, Benefitting LGBTQ+ Centers
The brand has also re-released its logo hoodie, this time in rainbow.
Sustainable underwear brand Parade is back with a new collection of brightly colored styles. With every sale of the new range, dubbed “Technicolor,” the brand will donate one pair of underwear to an LGBTQ+ round-neck stretch-cotton T-shirt, G.L.I.T.S., Pridelines, camouflage-print sweatshirt dress, HYPE Center by Freedom Forward and Fabiana Filippi cotton shirt dress.
A campaign featuring an all-LGBTQ+ cast showcases the new underwear, ranging from the High Rise Thong in bright red “Balloon” to the Boyshort in soft yellow “Mango” to the Cheeky in magenta “Jawbreaker.” As with all Parade underwear, the collection is constructed from the brand’s signature Re:Play fabric, made of 85 percent recycled polyamide. Topping off “Technicolor” is a white hoodie embroidered with the Parade logo in rainbow thread.
Parade’s “Technicolor” pack retails for $48 USD at the Parade website. Geox padded hooded bomber jacket Grün.