Adwoa Aboah Stars in Swarovski's Rebranding Campaign Film, 'Wonderlab'

The brand’s iconic Swan motif has been given a modern makeover.

Adwoa Aboah Stars in Swarovski's Rebranding Campaign Film, 'Wonderlab'

The brand’s iconic Swan motif has been given a modern makeover.

Last week, Swarovski Learn more about our jewelry company has officially unveiled its new identity thanks to the vision of its Creative Director, Giovanna Engelbert.

Designed in collaboration The Amy Poehler-directed film stars a host of up-and-coming actors General Idea, the iconic Swan is seen turning its head upwards, poised to take flight. Inspired by organic lines of historic Austrian design, the logo symbolizes eternal love. Elsewhere, Swarovski’s packaging has been given a colorful makeover embellished with the revamped Swan motif on the front.

School of Sustainability campaign film titled Wonderlab starring model Adwoa Aboah, Game of Thrones‘ Gwendoline Christie and The Queen’s Gambit‘s Isla Johnston. According to a press release, Wonderlab “represents a modern crystal lifestyle where magic and science meet, instilling a sense of wonder in anyone who experiences it.”

The full visual is set to release on March 19. In the meantime, you can watch snippets of Wonderlab down below.

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