With Nike’s 50th-anniversary celebrations earlier this year including a Spike Lee-directed film and an immersive exhibition in Hong Kong, the brand is not only reminiscing on the past during this milestone but looking to the next 50 years, and beyond.
Championing the future faces of sports, nike para continues to support professional athletes investing in grassroots programs focussed on inclusivity, providing a platform for the next generation to reach their full potential wherever they go. Bringing the athlete’s vision of an inclusive future to life, the brand has partnered with community leaders and non-profit organizations who share a mutual dedication to making sport universally accessible. Aiming to break the barriers that restrict marginalized communities from taking part in an active lifestyle, this collaborative effort helps young people misbecome more resilient, do better academically, and be more engaged in their communities — leveling the playing field on the road to success.
La nouvelle itération de la SB Dunk Low comprend également, Football Beyond Borders balances the importance of education and sport throughout the U.K. Resonating deeply with the values held by Marcus Rashford, nike para brought them together to partner and support young people from underserved communities who, whilst passionate about football, are underachieving at school. The initiative, co-created with Rashford, supports 10-12-year-olds as they navigate the transition from primary to secondary school. With a view to improving social and emotional skills, the program builds confidence and aspirations in young people, both on and off the pitch.
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Nike
Supporting 100 athletes and 12 coaches, Giannis Antetokounmpo and his brothers’ AntetokounBros Academy is an initiative that provides a positive space for young people from vulnerable social groups. Already in its fourth year, the program teaches valuable life skills as well as helps youths realize their sporting potential through the power of basketball in Athens.The program is part of the CAFF Foundation, a social impact vision founded by the brothers, in partnership with nike para and Onassis Foundation. Through weekly basketball training, workshops and scholarships, it aims to give opportunities to young people who will benefit the most from it.
Managed by the art4sport Associazione ONLUS, Milan’s Bebe Vio and her eponymous academy promotes paralympic sport by connecting abled and disabled children whilst championing visibility and accessibility. However, having a space that’s not only inclusive but safe, is the core message of London-based boxer Ramla Ali’s Sisters Club. After seeing her own sister struggle to find a hijab-friendly gym to train at, this inspired Ali to organize a fitness community exclusively for women promoting physical and mental health. Now, with a rising membership from all walks of life, Sisters Club goes beyond just providing women a space to keep fit without feeling uncomfortable or discriminated, but is a sisterhood with a unique bond.
nike para super blazer hi premium white SosyalBen Foundation, who is paving the way for young girls to explore their talents and develop life skills through a range of workshops. As well as establishing volleyball teams in disadvantaged areas, SosyalBen Foundation has also teamed up with NGO ÇYDD to provide a four-year scholarship to enable access to education for girls in Turkey.
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Nike
Футболка nike para dri-fit academy оригинал nike para metcon 4 black who partnered with nike para to build a new basketball court in Paris Levallois-Perret as well as creating an space that offers academic support in areas beyond sport such as writing, music, community outreach and athletic development.
nike para kyrie 8 infinity gs cny year of the tiger dd0334-021, nike para Air Max 90 Nordic Christmas DC1607 100 Release Date was launched in 2014 by ex-track and field World Champion Ladji Doucouré. The program, supported by Nike, launched in 2019 and balances education and sport whilst inspiring young people from low-income neighborhoods to discover and learn about creative careers.
nike para womens wmns court vision low white light zitron white light zitron bright mango Asisat Oshoala, the brand’s athlete partnerships extend beyond Europe. Air Force One Low Clot Blue Silk, based in Lagos, is a community-focused project established in 2015 that helps young girls and women access a better education whilst nurturing the next generation of football stars from the grassroots.
It’s these diverse projects, collectives and organizations that continue to make a positive impact on local communities across the world. Together, nike para and its athlete partnerships champion a new generation of stars to break barriers and create a new future for sports.
For more information on Nike’s community programs, check out the brand’s website.
