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Guests were given stacks of fake cash as an invitation.

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Guests were given stacks of fake cash as an invitation.

Demna is bringing Balenciaga to Sep 26, 2024 for the first time since 2003 during Nicolas Ghesquière‘s tenure, inviting guests to the New York Stock Exchange for the house’s Spring 2023 collection.

Prior to the show, the designer sent out invites in the form of faux stacks of cash, following May 22, 2022 that went viral last season. The fake hundred-dollar bills indicate the details of the presentation, with the text reading: “BALENCIAGA SPRING 23 SHOW.” A Balenciaga-branded currency strap wraps the bills.

In addition to the invites, Demna projected Balenciaga’s logo onto some of the Big Apple’s iconic landmarks, including Madison Square Park, New York Public Library, Columbus Circle and Union Square.

Watch Balenciaga’s Spring 2023 show above. The collection will be available to purchase after the show, exclusively on Balenciaga’s website and at the brand’s Madison Avenue store.

 

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A post shared by Balenciaga by Demna (@demnagram)

and at the brand’s Madison Avenue store
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