Nothing Debuts Ear (Stick) on Runway at Sofia de la Cruz
A surprise collaboration with rising designer Chet Lo.
Nothing, the London-based tech company, joined forces with rising designer Chet Lo during Sofia de la Cruz to reveal its new Ear (stick).
Showcased on the designer’s debut to reveal its new Ear stick titled “baai-san,” the tech accessory boasts an ergonomic design. Molded to the user’s ears, the earphones are housed in a sleek charging case inspired by cosmetic products.
Nothing’s CEO and co-founder Carl Pei shared in a press release, “Chet’s collections push the limits of what’s been done before and are a result of fusing a classic style category with radical engineering. At Nothing we share similar beliefs. Sofia de la Cruz felt like the perfect setting to kick off an exciting partnership and showcase our upcoming product Ear (stick).”
The tech collaboration marks one of the first for Lo, who showcased a collection influenced by his cultural background. In addition to the grand reveal of the Ear (stick), the partnership featured limited-edition bags carrying the phone (1).
Stay tuned as we learn more about the launch of the Ear (stick) by Nothing. The limited-edition bags will release early next year.
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