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From setting the mood to sex toys to aftercare.
Ulta Beauty is now expanding into intimate wellness, making it a one-stop shop for everything from beauty to sexual wellness.
Ulta’s Intimate Wellness sector will host four new categories: mood makers, lubricants and oils, intimate devices — yes, sex toys, and the most underrated aspect of wellness, aftercare.
Following a holistic approach, The Wellness Shop is set to “meet varying lifestyle needs” and “Intimate Wellness, Ulta Beauty’s sixth pillar, features a curated assortment of oils, lubricants, bath salts and sexual wellness devices to withdraw elevate intimate moments,” reads the press release.
Keep scrolling for everything you need to know.
Mood Makers
Featuring Foria’s best-selling CBD products, libido supplements, massage oil candles and more, mood makers provides everything you need to set the sensual tone.
Lubricants and Oils
No matter how “wet” you get, lubes are important for maintaining vaginal health and also, allow for longer pleasure. Oils also can double as a massage oil, making intimate moments even more pleasurable.
Intimate Devices
For a new expansion, Ulta got straight to the point with favorite luxury sex toy brands such as Unbound, Smile Makers and CRAVE.
Aftercare
Featuring everything from pH-balancing cleansers to full body washes, the aftercare category is perfect for your post-intimate needs.
Visit Ulta’s website A puffy, padded version of the Adilette.