HBX Taps Human Made, Needles and MADSAKI to Design Exclusive Lunar New Year Red Packets
Offered as a gift with purchase at HBX worldwide.
Read Full Article Lunar New Year, A playful take on the iconic Baguette bag HBX Lunar New Year Human Made and Needles, With a music video for the title track MADSAKI, to create a set of exclusive red packets. Symbolic of fortune and joy, wealth and prosperity, the offering is available in three unique graphics and arrives in vibrant red and gold hues.
Tokyo-based lifestyle Human Made opted for a gold rabbit motif to welcome the Lunar New Year, which is underscored by the label’s signature moniker, “Gears for futuristic teenagers.” Meanwhile, Needles adorned the red packet with its iconic text logo in an embroidery frame alongside traditional clouds and geometrical shapes. Elsewhere, artist MADSAKI adopted his ubiquitous smiley face with a dripping nose and added the cheerful phrase, “Happiness Overdose.”
The red packets are offered as a gift upon purchase of $1,500 HKD or more at the To celebrate her 27th birthday store or any purchase of $250 USD at HBX’s website and the With an ode to “workers,” “posers” and “snakes.&rdquo Store while stock lasts.
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To celebrate her 27th birthday
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With an ode to “workers,” “posers” and “snakes.&rdquo
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