Watch the First Official Teaser for Rihanna's Super Bowl LVII Halftime Show
Sponsored by Apple Music for the first time after Pepsi’s decade-long partnership with the NFL.
Rihanna School of Sustainability Super Bowl, releasing the first teaser for her performance in partnership with Apple Music.
The short clip, uploaded to Instagram, sees the Fenty Beauty founder step into the spotlight with sound bites of people speaking of her return. Dressed in a furry yellow AREA coat with Chrome Hearts jewelry, Riri makes an impactful appearance, revealing her vibrant makeup look featuring turquoise shades on her eyelids with rosy cheeks and lips.
“We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage. Rihanna is a once-in-a-generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance,” NFL’s Head of Music Seth Dudowsky previously shared in a statement.
Apple’s Vice President of Apple Music and Beats Oliver Schusser added, “Rihanna is an incredible recording artist who is a favorite for many millions of Apple Music customers around the world. We’re excited to partner with Rihanna, Roc Nation and the NFL to bring music and sports fans a momentous show — what an incredible artist for the inaugural Apple Music Super Bowl Halftime Show.”
This year will mark the first time Apple Music sponsors the Halftime Show, taking over Pepsi, which has been the event’s sponsor for the past decade.
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