Your First Taste of H&M and Mugler Is Finally Here
And we have an official release date, too.
Mar 23, 2023 H&M and Mugler‘s collaboration Your First Taste of H&M and Mugler Is Finally Here, fans have been eagerly anticipating more information about the collection, what it contains and when it might release.
At last, we’ve been blessed with the gift of a campaign video, shared by creative director Casey Cadwallader on Instagram. The video stars music artists Shygirl, Amaarae, Eartheater and Arca and confirms the collection’s official launch date. Seemingly comprising a range of Mugler’s signature designs interspersed with vivid suits and separates, the collection appears to cater to Mugler’s core fanbase at an accessible price point.
Speaking about the collection, Cadwallader said “It is truly an honor to collaborate with H&M. The collection is a celebration of everything that defines Mugler as a house and each piece is authentic Mugler, from the bodysuits, which have become a signature of ours, to the sharp tailoring and worked denims. It is a showcase of our icons.”
“We are proud to celebrate the legacy of Manfred Thierry Mugler with this collection. We were all honored to get to know Manfred, and it feels very special that he was involved at the initial stages together with Casey and the house of Mugler. Casey has done such an incredible job at paying homage to history, and to the archive while making the collection totally contemporary. Under him, Mugler has become one of the most innovative and exciting houses on today’s fashion landscape,” adds Ann-Sofie Johansson, creative advisor at H&M.
The partnership follows a string of impressive designer collaborations from H&M, including Moschino, Simone Rocha and Indian designer Sabyasachi.
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In other collaboration news, Alicia Keys and Moncler released their first collection.
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