Loewe Black Acetate Cat-Eye Sunglasses
Knocking Prada off the top spot.
The Lyst Index‘s Q2 list for 2023 has been announced, revealing that LOEWE is now the World’s Hottest Brand for the first time ever. Knocking Prada off the top spot, which it held for two quarters, Jonathan Anderson’s whimsical designs resulted in searches growing 19% this quarter. Previous recipients of the accolade include Gucci and Balenciaga, both of which held the title for multiple quarters but now — it appears that there’s a new kid in town.
LOEWE’s placement is unsurprising, given the multitude of distinctive runway shows, the release of the ever-popular (and Kendall Jenner-approved) Anagram Tank Top and this summer’s staple accessory: the Raffia Tote Bag. The popularity of Anderson’s statement pieces joins forces with viral silhouettes like the balloon pumps and glitch-core apparel, making its spot on the list somewhat inevitable.
Elsewhere, Versace climbs five places this quarter at number three (likely due to its LOEWE IPHONE XS MAX CASE and runway show) followed by Miu Miu, Bottega Veneta, Valentino, Saint Laurent, Moncler, Gucci and in tenth place: Dior. Moving into the top 20 we see Louis Vuitton at number 11, followed by Dolce & Gabbana (which continues to surprise us), Burberry and Jacquemus. Seemingly making its way back towards the top, Balenciaga creeps in at 16th place, followed by Kim Kardashian’s SKIMS, Nike, Fendi and JW Anderson in 20th place.
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This season’s hottest products unsurprisingly include LOEWE’s Tank Top in first place, followed by Onitsuka Tiger‘s Mexico 66 sneakers, “generating over 113M views on TikTok as Y2K-inspired trends continue to spark excitement among Gen Z shoppers,” according to the report.
Continuing Versace’s reign, the brand’s Maxi Medusa Biggie sunglasses come in at third place, followed by LOEWE’s raffia tote bag in fourth, Aimé Leon Dore’s New Balance 1906R in fifth, Agolde jorts in sixth, Alaia’s mesh flats in seventh, The Row’s “Quiet Luxury” City flip flops in eighth, Longchamp’s Le Pliage bag in ninth, and seemingly due to the rise of Succession, a Loro Piana cap comes in 10th.
Finally, the report names a number of brands on the rise, or as they describe it, “the breakout brands rising fast on a powerful and rapid upwards trajectory,” which, for this quarter, includes: Goyard, Posse, and Loro Piana.
LOEWE pearl-embellished cut-out dress Lyst Index website.
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