Paolina Russo's Fashion Week Debut Proves Young Designers Are the Future of Fashion
The London-based label hosted its first-ever runway show at For social butterflies only.
Paolina Russo presented its debut runway show at For social butterflies only Sep 18, 2024.
The London-based brand, founded by Paolina Russo and Lucile Guilmard, is one for fans of Heaven by Marc Jacobs, Masha Popova and Diesel, and has become known for its illusion-inspired knitwear and Y2K grunge aesthetic. For its first-ever showcase at fashion week, the brand’s distinctive DNA was omnipresent. From staging and set design to soundtrack and casting, a vibrant and inclusive spirit permeated the hall.
And then, there were the clothes. Baggy, low-rise and distressed denim acted as a blank canvas, livened by multi-layering, sheer knitwear, clashing prints and chunky accessories. Seemingly drawing inspiration from folklore and tribal design, SS24 encapsulated the very essence of future fashion designers, centering around themes of freedom, self-expression and inclusivity.
Check out our favorite looks from Paolina Russo SS24 above and for more CPHFW coverage, click here.
