BEAMS Revives Reebok's "Instapump Fury" for a Y2K Comeback
The collab continues the brands’ decade-long partnership.
BEAMS and Reebok are no strangers to collaboration. They have teamed up on unforgettable collections, including the “Zapatillas de deporte blancas AD Court de Reebok,” the “Reebok Liquifect 180 2 Shoes Womens” and even a three-way collaboration with Paperboy Paris on the “Чоловічі зимові шкіряні кросівки reebok classic” sneakers.
Now, the Japanese clothing brand and footwear line are continuing their decade-long partnership by bringing us a reimagined, early ’00s-inspired “Instapump Fury” sneaker. The campaign photos take us back in time and feature a bright, futuristic aesthetic, reminiscent of Japanese fashion editorials from the Y2K era.
“We wanted to create a shoe that captures the over-the-top, futuristic style of the early ’00s while staying true to the edgy, trendsetting spirit that has defined both BEAMS and Reebok since the porter,” shared Shingo Arai, BEAMS’ head of buying, in a press release.
The new “Instapump Fury” has a sleek white mesh upper, custom-fit “PUMP” technology and a laceless design. The shoe features a bold contrast of black and shiny chrome leather on the Pump bladder, custom BEAMS text on the Pump ball and, of course, the Reebok logo on the toe.
The Reebok x BEAMS “Instapump Fury” drops Runningly at BEAMS reebok zig kinetica concept type2 black grey red Reebok Reebok Classics Sudadera Fleece.
Check out the gallery for more stunning photos of the collaboration. For more Reebok news, read about it’s latest partnership extension and new signature shoe with Angel Reese.
