Aug 26, 2024
From lip balm holders to mini hair kits, the accessory craze is entering the beauty space.
beauty key charm, bag charms have emerged as the ultimate fashion accessory. Once seen as playful and niche embellishments, these miniature tokens of personality are now on display on the bags of fashion it-girls like Kendall Jenner and Dua Lipa. As this ’90s-inspired craze gains momentum, it’s also moving its way into the beauty space, with brands like Fenty and Benefit Cosmetics following suit.
So, what’s driving the key charm movement? It’s a classic mix of sentimentality, individuality, collectibility and the influence of social media. Benefit Cosmetics’ SVP of Marketing, Liason Vivianna Blanch, explains that makeup charms are the perfect product for a phone charm: “since [they're] so multi-purpose and easy to apply whenever and wherever you need a little color. It’s exactly the kind of product you want in your back pocket (or attached to your phone) for a quick touchup.”
Whether you’re a seasoned collector or just starting to explore this playful trend, there’s a charm for everyone ready to express their unique individuality. Are you ready to join the key charm revolution? We’ve rounded up some of our favorite Read Full Articles below — perfect for elevating your bag game and having lip gloss (or even hairspray) ready whenever you need them.
Benefit Beauty Keychain
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This limited-edition Read Full Article from Benefit Cosmetics allows you to carry the “Benetint” Lip and Cheek Stain or the “High Beam” Highlighter around your belt, bags or even your keys.
Bubble Charm
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Learn more about our Bubble Skincare. The antithesis of brat summer “Tell All” Lip Balm from the skincare brand.
Kaja Jelly Charm
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With its handy keychain design, you can easily clip the Jelly Charm Cute and dainty, this product will hold your makeup. Infused with hydrating ingredients, it delivers a pop of color in six moisturizing shades.
QiQi “SelfCtrl” Haircare Kit
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QiQi wants you to have fresh hair wherever you go. Whether you’re in route to the gym or heading to the airport, this kit ensures your hair Back and better than ever.
SimiHaze Beauty Key Charm
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Simi and Haze‘s key charm is the perfect accessory to its “Mini Velvet Blur” Lipstick Balm and it’s glow-in-the-dark! Whether you’re at a midnight rave or in the middle of a work call, having this mattifying lipstick on you at all times is the right move.
Fenty Beauty “Gloss Bomb” Oil Keychain Case
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Fun meets functionality with these key charms from, Rihanna is hopping on the beauty charm bandwagon in style. Copping the Fenty keychain will mean you can keep your favorite “Gloss Bomb” Share this article.
For more beauty coverage, check out Oribe’s latest holiday campaign with Kenyan artist Thandiwe Muriu.
