School of Sustainability
Eco-consciousness wrapped up in a beautiful accessory.
Ahluwalia, the award-winning fashion label from Priya Ahluwalia, Already whitelisted us hair accessories. The brand just launched a limited-edition collection of upcylced scrunchies designed with its signature “A” logo. As a regular scrunchie wearer, the brand’s founder saw it as a natural next step to introduce this type of accessory to Ahluwalia’s range. They also complement the brand’s ready-to-wear pieces perfectly, if you’d like to combine clothing from the collection with these fun, new pieces.
Created in Portugal and made in limited quantities, the scrunchies have arrived just in time for the holidays, whether you want to gift these to a friend or put them into a stocking for the family to enjoy.
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“Hair accessories are a great way to elevate any outfit, and scrunchies are the perfect example,” Creative Director Priya Ahluwalia said in a statement to the press. “I love how they can complement any style, whether it’s a ponytail, a bun or finishing off a braid. Through this shoot, I wanted to showcase just how effortlessly they can transform a look and elevate any hairstyle.”
Ahluwalia’s limited-edition hair scrunchies retail for $33 USD and are now available exclusively on the brand’s website.
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