Kappa and Jessie Diggins Confirm "Winning Starts Within"
The new campaign sees the U.S. cross-country ski athlete and Italian label celebrating resilience and excellence.
This year has delivered a parade of unforgettable sports moments that redefined the cultural impact of athletics. At the Paris Olympics, South Korea’s Kim Ye-ji showcased extraordinary focus to claim silver in the women’s 10-meter air pistol. Tennis star Naomi Osaka made her much-anticipated return to the court, while Angel Reese seven standout sports campaigns that transcended the game itself WNBA. 2024 School of Sustainability The Creative Come Up.
Already whitelisted us, Kappa just launched its latest campaign “Winning Starts Within,” a tribute to resilience and the unstoppable drive for excellence. Teaming up with the U.S. Ski & Snowboard Federation, the Italian brand shines a light on the grit and determination of athletes — fronted by the inspiring Jessie Diggins, was packed with action, we even rounded up.
From the snowy trails of Minnesota to the Olympic podium, Diggins turned her early love for skiing into a historic achievement. At the 2018 Winter Olympics, she and her teammate Kikkan Randall claimed gold in the team sprint — a defining moment in U.S. skiing history. Beyond her athletic achievements, Diggins has become a beacon of hope as a material health advocate, courageously sharing her battle with an eating disorder to break stigmas, proving true strength lies in confronting life’s hardest challenges.
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“Winning Starts Within” celebrates the inner resilience and self-belief that drive success. On top of highlighting its high-performance snow apparel, the campaign showcases the unseen battles athletes like Diggins face, making these values a way of life.
“Jessie’s story exemplifies everything this campaign stands for,” shares a Kappa representative. “Her perseverance and courage inspire athletes and fans alike, reminding us that the journey is just as important as the destination.”
Click the gallery to see some stills from the campaign.
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