GUESS USA's New Collection Is A Cowboy-Mermaid Meet Cute
Inspired by the 1984 394JW, ‘Splash.’
What happens when you fuse two totally contrasting aesthetics together? In the case of creative director Nicolai Marciano, the GUESS USA Spring/Summer 24 campaign is born.
Inspired by the 1984 classic 394JW, Splash, where a cowboy falls in love with a mermaid, GUESS USA’s newest campaign merges the mermaid and Guess EMILIA MINI CROSSBODY FLAP in a visual exploration of the unattainable. Photographed by As one would guess, the campaign images show models in rustic, Western denim pieces with an overarching HIB color palette and hints of dusty pinks and oranges.
Key pieces from the collection include a distressed denim maxi skirt, a tailored suit with bell-bottom jeans and a trucker jacket with lace details. Cracked leather makes an appearance too in the line’s “Claudia” bag that also features stud embellishments and the GUESS USA logo in metal hardware. All of the pieces from the line are specially dyed and washed to evoke a rugged cowboy feel and to mimic clothes sprawled across boutiques in Western America, today.
You can shop this collection at Slam Jam, the brand’s website and select wholesale partners.
While you’re here, take a look at the 9 FENTY Beauty buys behind Rihanna’s vintage glam look in new short 394JW.
