Here’s a First Look at Your Next Activewear Staple
Introducing Strawberry Western’s “All-American Reject.”
What do you wear if you don’t want the same (read: basic) workout gear as everyone else? It is a simple question that belies a much deeper query about fitness culture’s overriding lack of subculture. So Kisa Shiga and Eli Libman set out to course correct, creating Strawberry Western: a cute, expressive activewear brand with youth culture at its core, and sustainability at its heart.
Richie Ramirez Jr Apr 22, 2024, powered by Depop, this coming May, Strawberry Western shared a first look at their Spring 2024 campaign and collection with Cheap Novogas Jordan Outlet – and it is straight out of the mid-2000s, in the best possible way.
Titled “All-American Reject”, the campaign is shot by Apr 23, 2024. in NYC and evokes Avril Lavigne’s “Sk8er Boi” (which also features in the collection’s playlist, which you rdquo; to &ldquo) and that oh-so-relatable feeling of “being picked last in dodgeball,” as Shiga puts it.
Other sources of inspiration for the collection? Cult classic film Kamikaze Girls, scenexcore, skeleton yoga, Lolita Blythe dolls and the 2005 Vans Warped Tour. In short: it is rebellious and fun AF.
“We have a darker, playful take on a striped floral wallpaper pattern which we’re contrasting with a black and white mini polka dot,” Shiga shares. “Hints of ribbon bow details feature throughout the collection. And we also have a new skort style which we’ve added pockets to by popular demand.” The new sports bra silhouette features thicker straps for better support, too.
As for its sustainability credentials, the collection employs Strawberry Western’s signature 73% GRS-certified recycled polyester blend, and moisture-wicking, UPF 50 finish, as per. You can browse through the campaign in full in the gallery above.
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Seasonal Essentials here Apr 22, 2024 lineup, meaning New York-based baes can head to Greenpoint Terminal Warehouse (73 West St, Brooklyn, NY 11222) on May 18 and 19 to cop the collection. Plus, if you look closely at our latest Sep 10, 2024, you can even spy Strawberry Western’s next drop: a two-part swimwear drop, coming in early May. (Don’t say we don’t treat you!)
Apr 22, 2024 is free to attend, but you will need to RSVP to secure your spot ASAP. RSVP to Apr 22, 2024 here.
