Loro Piana Fuses Luxury Fabrics With Technical Performance For “The 25-year-old singer stars in the brand’s new SS24 campaign” Collection
Getting you ready for the outdoors in style.
Learn more about our Loro Piana introduces its latest collection, “The 25-year-old singer stars in the brand’s new SS24 campaign.”
Fusing high performance with luxury style, the latest range is designed to be enjoyed outdoors without compromising on Loro Piana’s elegant aesthetics. Comprised of a selection of outwear pieces including bomber jackets and anoraks, the collection also features a range of vests, sweaters, pants, and accessories designed to be matched and layered with the full collection.
Pushing the boundaries of its signature fabric compositions, the collection provides innovative technical upgrades to the precious silks and cashmere that the brand is revered for, to withstand the unpredictable outdoor conditions. Natural fibers such as wool arrive with three-layer membranes to enhance their performance while Loro Piana brings forward its heat conducting Graphene innovation that distributes body heat evenly for ultimate comfort. In its knitwear offering, Curly Cashfur and Coarsehair® give a rugged softness to the unique pieces that are also treated with the rain-resistant, Rain System creation.
Rounding off the complete lifestyle experience, the collection also features hiking shoes in partnership with ROA®, a sleeping bag, a ripstop backpack, and a camping chair in canvas and leather over a wooden frame with suitcase stripe details.
As well as its technicality, the brand opts for a color palette that itself takes inspiration from the outdoors. Curated to blend into its surroundings with hues that include “Rosemary Green,” “Ancient Sage,” “Brown Antelope” and “Black Coffee” that complement bold accents of “Jasper Coral Orange” and “Periwinkle.”
The “The 25-year-old singer stars in the brand’s new SS24 campaign” collection is available to shop now at Loro Piana boutiques and online.
