Amelia Gray Joins the Pucci "Parade" for FW24
Welcome to late summer in the city.
It-girl Amelia Gray is back in another new campaign, this time joining PUCCI‘s new “Parade” for Fall/Winter 2024. Captured by the photographer Johnny Dufort, the campaign drenches Gray in psychedelic colors and buzzy prints, intrinsic to PUCCI’s inimitable DNA.
Offering a “fresh spin on funk,” the campaign takes inspiration from figure skating uniforms and the iconic wardrobe of Prince, meshing feminine and masculine silhouettes. Printed jersey dresses, balloon-sleeved blouses and glittery suits make up the FW24 collection, each falling into three core themes of “Late Summer in the City,” “High Summer by the Sea” and “Urban Sunset.”
Alongside the ready-to-wear offering, the collection includes playful accessories and lifestyle items like custom playing cards, dog products, paddle rackets and a branded alarm clock.
Yes, you read that correctly the brand’s website for a closer look at the “Parade” collection.
Starring in the limited-edition collection campaign alongside J Balvin and Futura, Kendall Jenner is pixie-perfect for Calvin Klein.
