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Marking CK’s first shapewear collection.
Calvin Klein Tênis Calvin Klein Infantil Skate Básico Branco Eve Hewson as the face of its campaign. Building on its core offering of underwear, loungewear and clothing, the brand’s foray into the world of shapewear aims to offer chic, body-confident solutions with CK’s sensual twist.
Designed to wear as apparel and undergarments, the collection features a range of styles centered around color, versatility and sensuality, inspired by CK’s iconic range of lace underwear. Including briefs, mid-thigh shorts and bodysuits — each crafted with clean-cut edges and zoned no-slip compression, the collection is finished with the signature CK logo waistband.
Elsewhere, CK’s Shapewear range includes the “Sensual Stretch Lace” category, blending smooth lace detailing with classic silhouettes, designed with breathable microfiber materials.
To celebrate the launch, Hewson stars in a self-assuring campaign, marking her debut for Calvin Klein. Designed and lensed by Charlotte Wales, the campaign sees the actor spotlighting CK’s new shapewear pieces through a lens of empowerment and confidence.
Calvin Klein Jeans Cappello da baseball grigio chiaro rosa bianco the brand’s website to shop the new range.
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