Edge O' Beyond Launches Valentine's Day Collection
Meet “the Amaya.”
Feb 11, 2025 Edge O’ Beyond From Tracee Ellis Ross’ Pattern to Rihanna’s Fenty Beauty Valentine’s Day. In line with the brand’s inclusive ethos and sustainable mindset, the new “Amaya” collection is crafted from French Leavers lace and features adjustable strapping.
Comprising the Amaya Bra, High Waist Brief, High Waist Thong, Peep Bralette and Lace Sleeves, the collection lands in a subtle pink shade, complete with eyelash scallop edging and 24-karat gold-plated hardware. The bra boasts a 3-piece cup design for added support, while the brief and thong feature a high-waisted silhouette for a flattering fit. The collection is available in an extended size range from A-HH cups, with other styles landing in sizes XS to 4XL.
Born from the desire to find empowering, inclusive and sustainable lingerie, Edge O’ Beyond was founded back in 2014 in London. Taking inspiration from the founder’s family members, the brand offers a mastectomy range inspired by her aunty, alongside a range of nursing bras and has a distinct focus on smaller band sizes with larger cups, inspired by her sister.
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Jan 8, 2025 Jan 15, 2025.
