Johanna Parv

Johanna Parv Shows Pedal-Powered Elegance for SS25
Fashion

Johanna Parv Shows Pedal-Powered Elegance for SS25

Featuring world champion artistic cycling duo, Selina Marquardt and Helen Vordermeier in the streets of Stuttgart.

18 Beauty Trends That Defined Fashion Month SS25
Beauty

18 Beauty Trends That Defined Fashion Month SS25

Sep 17, 2024.

The 15 Best Beauty Moments from Fashion Month SS25
Beauty

The 15 Best Beauty Moments from Fashion Month SS25

From body paint to the revival of the side part.

Dior's Peter Philips Called It, SS25 Is All About "Workout Blush"
Beauty

Dior's Peter Philips Called It, SS25 Is All About "Workout Blush"

Sep 16, 2024.

Johanna Parv's Models Wore Zero Makeup at Her SS25 Show
Beauty

Johanna Parv's Models Wore Zero Makeup at Her SS25 Show

Opting, instead, for facial “workouts” in partnership with Facegym.

Under the Radar Brands You Might Have Missed at LFW SS25
Fashion

Under the Radar Brands You Might Have Missed at LFW SS25

Jan 31, 2023.

Karoline Vitto Ruled Fashion East's Fall/Winter 2023
Fashion

Karoline Vitto Ruled Fashion East's Fall/Winter 2023

The Brazilian designer’s form-flattering fits return to the runway.

Meet the 3 Designers Fashion East Is Supporting This LFW Season
Fashion

Meet the 3 Designers Fashion East Is Supporting This LFW Season

Including returning favorite Karoline Vitto alongside newcomer Johanna Parv and Standing Ground.

INTERVIEW: Meet Johanna Parv, the London-Based Designer Creating Solutions for Dynamic Women
Fashion

INTERVIEW: Meet Johanna Parv, the London-Based Designer Creating Solutions for Dynamic Women

“I don’t design for idols, I design for the contemporary woman standing in the street.”