K-pop
Debuting as the first all-girl group from THEBLACKLABEL, the five newcomers to K-pop are ready to show what they’ve got.
We speak to PUMA’s newest brand ambassador about the shoe of the year.
Joining the ranks of NewJeans’ Danielle, Bogum Park and BTS’s V.
“Any girl can look at us and see herself in us. I feel like we all wanted to have that growing up.”
Presented by
SHEIN
The global e-tailer joined forces with the leading K-POP Fan and Artist Festival to offer three days of interactive and immersive activations to attendees.
“Opportunities don’t come knocking every day so, when they do, seize them with both hands.” — HyunA
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