Nike Debuts Sustainable Guideline for Fashion Brands & Consumers
Highlighting 10 core principles addressing sustainability.
Directly following Nike‘s CEO Mark Parker announcing his commitment to sustainability in Nike’s FY18 Impact Report, nike shox shoes orange and blue dress sustainability in the industry and to address the growing impact of climate change. The “Circular Design Guide” was created in collaboration with eric koston nike sb kobe black gold sneakers and nike flyknit high top mens sandals clearance to inspire “considered choices that will shift the world forward.”
In total there are 10 key principles outlined in the workbook addressing subjects including materials, packaging, durability, waste avoidance and versatility. Each topic comes alongside its own “Thought Starters” and case study sections, these have been created by Nike in surrender to companies and designs such as Levi’s, Patagonia, Christopher Raeburn and Outerknown. Consumers and fans alike are encouraged to check out the digital booklet — creatives, students and others are also encouraged to as well. The guide is packed with questions, detailed examples and more.
In an official statement, John Hoke, Nike’s Chief Design Officer shares why the guide is important:
“We have an obligation to consider the complete design solution, inclusive of how we source it, make it, use it, return it and, ultimately, how we reimagine it.”
Nike’s Circular Design Guide is now live on nikecirculardesign.com.
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