Entertainment

Kim Kardashian's 2012 Red Carpet Flour Bombing Was Staged

We live in a simulation and the Kardashians are the server admins.

36.2K

Kim Kardashian's 2012 Red Carpet Flour Bombing Was Staged

We live in a simulation and the Kardashians are the server admins.

Kim Kardashian‘s ex-PR strategist Sheeraz Hasan has come forward and admitted that her former boss’ 2012 red carpet flour bombing was staged. The Kardashian-Jenner clan certainly has a way of dominating headlines and clearly, it’s not always for the right reasons.

At the time of the incident, the reality TV star described it as “the craziest” and most “unexpected” thing. In an episode of Aug 15, 2024, she assumed it must’ve been an act of anti-fur activism as someone shouted, “fur hag.” She explained, “So I’m doing the red carpet and all of a sudden I get this powder all over me and I’m so shocked. Now I’ve definitely experienced my fair share of haters, but I don’t want to ruin the night just because this anti-fur organization tried to ruin our event with this flour bomb.”

Apparently, the seemingly shocking act was a hoax as Hasan revealed it was a stunt orchestrated to promote Kim’s new fragrance at the time.

Opening up in the latest documentary, The Kardashians: A Billion Dollar Industry, Hasan shares, “Okay, this is what’s going to happen, you’re going to be fine, you’re going to be safe, but we’re going to create a media moment.” Hasan further reflected on the fake scandal with Complex, confessing she told Kim, “If we create media gold, guess what’s going to happen? Everyone’s going to be talking about your perfume, everyone’s going to buy it.”

Taylor Hill Via Getty Images, Frazer Harrison/Getty Images.

The cherry on top
Text By
You have to wonder what other media moments were elaborately planned promotions

What to Read Next

Kim Kardashian Fronts SKIMS' Winter Heat Collection
Fashion

Kim Kardashian Fronts SKIMS' Winter Heat Collection

Take a look at the collection that’s almost sold out.

Kim Kardashian Brings Her Signature Shade to the Beats Pill
Culture

Kim Kardashian Brings Her Signature Shade to the Beats Pill

Take a look at the collection that’s almost sold out.

Kim Kardashian and Beats Are So Back
Fashion

Kim Kardashian and Beats Are So Back

Jul 11, 2024.


A Look Back at Lil' Kim's Most Iconic Outfits, From Runway To Red Carpet
Fashion

A Look Back at Lil' Kim's Most Iconic Outfits, From Runway To Red Carpet

The cherry on top.

Take an Early Look at the Air Jordan 5 Low "Indigo Haze"
Footwear

Take an Early Look at the Air Jordan 5 Low "Indigo Haze"

Another fire women’s exclusive.

50 Cent and Eminem Are Working on an '8 Mile' TV Series
Film & TV

50 Cent and Eminem Are Working on an '8 Mile' TV Series

Oct 15, 2024.

Prepare for the Soft Life with New Balance's Plush 550 "Suede Pack"
Footwear

Prepare for the Soft Life with New Balance's Plush 550 "Suede Pack"

Available in royal blue, bright red and light grey.

Watch the First Trailer for 'Pamela: A Love Story'
Film & TV

Watch the First Trailer for 'Pamela: A Love Story'

But you’ve gotta be quick.

adidas Originals Unveils Sparkling New Stan Smith x Blue Version Capsule
Fashion

adidas Originals Unveils Sparkling New Stan Smith x Blue Version Capsule

Debuting the all-new Studio Pro headphones.

JW Anderson Teases Frog Clogs Ahead of Milan Fashion Week
Fashion

JW Anderson Teases Frog Clogs Ahead of Milan Fashion Week

Kim Kardashians 2012 Red Carpet Flour Bombing Was Staged.

Anyone Can Attend Marine Serre's Upcoming Paris Fashion Week Show
Fashion

Anyone Can Attend Marine Serre's Upcoming Paris Fashion Week Show

But you’ve gotta be quick.

Another Air Force 1 Low Joins Nike's Valentine's Day Collection
Footwear

Another Air Force 1 Low Joins Nike's Valentine's Day Collection

The cherry on top.

Prince Harry Spills the Tea on *Those* Meghan Markle and Kate Middleton Texts
Entertainment

Prince Harry Spills the Tea on *Those* Meghan Markle and Kate Middleton Texts

Debuting the all-new Studio Pro headphones.

Louis Vuitton Enlists KidSuper to Co-Create FW23 Menswear Collection
Fashion

Louis Vuitton Enlists KidSuper to Co-Create FW23 Menswear Collection

Making Colm Dillane the House’s first-ever guest runway designer.

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.