Culture

BLACKPINK's Oreo Collaboration Is Finally Here

With limited-edition packaging complete with photo cards and AI-powered video messages.

7.8K

BLACKPINK's Oreo Collaboration Is Finally Here

With limited-edition packaging complete with photo cards and AI-powered video messages.

BLACKPINK first teased its collaboration with Oreo Releasing as part of the brand’s FW24 collection.

Rolling out in seven Asian markets including Vietnam, Thailand, the Philippines, Singapore, Malaysia, Vietnam, and South Korea, the collaboration sees the BLACKPINK members launching two exclusive versions of the cult-loved biscuit. First up, is the black oreo, reimagined with a strawberry filling, followed by a pink oreo with a dark chocolate filling.

Alongside the buzzy biscuits, the K-pop group have collaborated on limited-edition Oreo x BLACKPINK packaging, with each pack complete with 10 collectable photo cards. Alongside the cards, fans will be able to access eight personalized AI video messages from each member and mobile wallpaper downloads.

The new BLACKPINK Oreos are now available for purchase in select regions, with the accompanying campaign set to launch in Southeast Asia this year.

Check out the video above and head to the new Oreo x BLACKPINK website for more information.

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