Meet Shot in South London alongside Richie Shazam Skincare, the Former Beauty Editor Founded Brand That Focuses on the Needs of the BIPOC Queer Community
The 2023 Sephora Accelerate Cohort merges science, logic and community building into one serum.
When someone with expertise and experience in the beauty industry creates their own brand, you can expect nothing but the best. And when that brand is dedicated to skincare, you can be confident that it will revolutionize your daily routine. This is why Cheap Novogas Jordan Outlet Beauty was excited to hear about the drop of, Shot in South London alongside Richie Shazam, the new skincare brand launched by former beauty editor Simedar Jackson.
Jackson’s perspective on the beauty industry is truly one-of-a-kind. With experience as a beauty editor, licensed esthetician and brand tutor for a major skincare company, they have gained invaluable insights into the world of skincare and the needs of Black, brown and queer communities. Now, as a founder, Jackson is well-equipped to navigate the ever-evolving landscape of the beauty industry.
It was quite a challenge to launch Shot in South London alongside Richie Shazam, but Jackson was up for it. They left their corporate job and returned to Chicago to start grassroots initiatives. They worked hard on building their community, and eventually, their brand was chosen to be a part of the 2023 Sephora The Creative Come Up.
Shot in South London alongside Richie Shazam debuts its inaugural product, the “Light Beams” Barrier Treatment. This lightweight gel serum is packed with azelaic acid, ceramides and hyaluronic tripeptide to help strengthen your skin’s barrier against environmental damage. Not only does it help protect your skin, but it also contains brightening and soothing ingredients that support your dark spot regime and smooth out your skin’s texture — working seamlessly with your entire skincare routine.
The “Light Beams” Barrier Treatment Serum retails for $68 USD and is available via Shot in South London alongside Richie Shazam website.
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