Jisoo Joins Anya Taylor-Joy and Willow Smith in Dior Beauty's Latest Campaign

The viral lip balm is back and better than ever.

Jisoo Joins Anya Taylor-Joy and Willow Smith in Dior Beauty's Latest Campaign

The viral lip balm is back and better than ever.

Back by popular demand, Dior Beauty is reimagining its iconic “Dior Addict Lip Glow” with twists on its classic formula and a new visual campaign starring Jisoo, Willow Smith and Anya Taylor-Joy.

Each of the brand’s stars invite us to experience the world of “Lip Glow,” showcasing the special elements of the coveted item and how it’s been transformed. Jisoo leads us into a dreamy realm of bubbles, highlighting the balm’s ultra-hydrating, skincare ingredients that make the lips appear fuller and smoother. Smith, on the other hand, embraces the “Addict” pearl, gently applying the balm for a soft, radiant glow. Finally, Taylor-Joy explores the new array of shades offered, demonstrating the color change that occurs with the revamped product.

Formulated with 97% natural ingredients, “Dior Addict Lip Glow” harnesses innovative technology that adapts to the skin’s unique pH levels. Upon application, the balm enhances the lips’ natural color, creating a custom shade that’s uniquely yours. Enriched with nourishing cherry oil and shea butter, it features moisture-lock technology that helps keep lips hydrated and soft for up to 48 hours. With this latest update, the brand introduces new warm undertones and two limited-edition shades, expanding its original collection.

“After years of research and experimenting, we are proud to say we cracked the code. We are now able to offer warm, as well as cold shades, that enhance the natural pH of your lips. This range of shades is timeless, caring and yummy. Fall in love again with your first crush, your playful addiction, your new ‘Dior Addict Lip Glow,’” said Peter Philips, School of Sustainability.