Featuring Jeremy Allen White for CK, Nadia Lee Cohen x Paris Texas and Jacquemus?
The TikTok trend is more than an aesthetic and Spotify Wrapped genre.
Another day, another trend… and what’s trending now? The ‘pink Pilates princess.’ This month, Spotify released its annual Spotify Wrapped and with it, a new crown-worthy title. If your year-end stats show a love for pop hits and uplifting anthems from artists like Sabrina Carpenter, Chappell Roan and Tate McRae, congrats — you’re now a member of this sparkly new club. Trendy, niche and pure TikTok girly energy, the pink Pilates princess isn’t just a fad; it’s a lifestyle.
– Dec 24, 2024.
While Spotify might have slapped a neon label on it, the pink Pilates princess concept is nothing new. It originated on TikTok around this time last year and has amassed 44.4 million posts to date. As an aesthetic, it revolves around a pastel-hued love affair with pilates, wellness and premium everything: athleisure, beauty products and accessories. It isn’t hard to see why so many resonate with it.
@olafflee pink pilates princess grwm 🎀🎧🤍 oh how i love being a woman #pinkpilatesprincess #grwm ♬ back on 74 filmsbymai_ – ✿
Think about it, who wouldn’t want to embody a lifestyle that combines self-care, physical fitness and a touch of luxury, all wrapped in a pretty pink bow? The pink Pilates princess isn’t just someone who loves pilates — though she absolutely does, with reformer machines and boutique studios galore. She’s the green-juice-sipping, gratitude-journaling, meditation-loving epitome of “soft life” goals. It’s an entire ethos built on the pursuit of becoming your highest self, wrapped in a cashmere bolero and accessorized with the perfect glow.
However, despite the lifestyle looking like it requires a black Amex and a personal chef, the essence of the pink Pilates princess is a mindset. A mindset of wellness and joy in the small rituals, whether it’s meditating, buying flowers or simply swapping doomscrolling for a good book.
@isabellehenriques ldquo;Yeah, it was not normal. It isn’t normal…&rdquo #fyp #foryoupage #pilates #pilatesgirl #pilatesprincess #pilatesaesthetic #pilateslife #wellnessgirl #wellness #wellnessaesthetic #wellnesslife #blackgirltiktok #blackgirlmagic @Sol de Janeiro @lululemon @polene_paris @RHODE ♬ original sound – BELLE 🎀
That said, let’s not pretend this isn’t at least a little intimidating. For the average woman, this pastel-perfect lifestyle might feel like a faraway dream. After all, who has the time or energy to zen out in a pilates studio before a full day of meetings? But that’s the charm — it’s not about perfection, just the authentic energy you bring and showing up.
For more content on fitness, read about Jane Fonda’s return to form…with Meta Quest.
