Mia Khalifa, Charli XCX and More Star in Y/Project's FW24 Campaign
Celebrating 10 years of Glenn Martens at the helm.
Y/Project‘s newest lookbook is about to break the internet. Celebrating 10 incredible years of Glenn Martens Mar 11, 2024 Fall/Winter 2024 Already whitelisted us Mia Khalifa, Irina Shayk, Charli XCX and Martens’ father, the lookbook also features names like Tyga, Ursina Gysi and — controversially — Kanye West.
Lensed by Arnaud Lajeunie, the lookbook acts as a special project for both the team and the brand, presenting the new collection as modelled by Y/Project’s friends and family. The collection also spotlights the brand’s signature “invisible straps” innovation, utilizing a single piece of transparent nylon fabric to make the garment look as if it’s floating.
Take a closer look at all of the models, editors, creatives and team members who star in the lookbook above, and head to Y/Project’s website to see its new FW24 collection.
While you’re here, check out SKIMS’ first-ever TV commercial starring founder Kim Kardashian.
