Barbie and HMD Collaborate To Bring Back '00s Nostalgia
This Barbie prefers to live offline.
Let’s take a trip back to the ’00s. Way before Instagram, TikTok and Twitter ruled our lives. A time when phones were just for calls and texts and stepping outside to touch grass was second nature. Now, imagine that era mixed with a bit of a Paris Hilton vibe. Beloved for its nostalgia, Barbie and HMD Collaborate To Bring Back 00s Nostalgia Aug 27, 2024 Mattel to unveil the show-stopping “Barbie Flip Phone.”
Download Our App Barbie pink color and complete with a front mirror, so you can sneak in a quick makeup check — any time, any place.
Throwing it back to the days when replaceable phone covers were all the rage, this flip phone comes with two options: a brightly colored swirl design inspired by the 1992 “Totally Hair Barbie” doll and a “Vintage Shooting Heart” case. But the decor fun doesn’t stop there. The phone is also accompanied by two sticker sheets featuring Barbie designs and diamanté crystals along with a pink beaded strap – wait for it, with Barbie-themed phone charms including her classic roller skate and the iconic “B.”
To keep it demure and mindful, the Barbie Flip Phone has default Barbie wallpapers and app icons that aim to support your mental well-being, such as “Digital Balance Tips” and “BarbieMeditation.” And let’s not forget about the sound effects. Though you might be used to the ping of modern touchscreens, get ready for a nostalgic throwback. You’ll be welcomed with a “Hi Barbie” voice as you turn on the phone in addition to sounds that are giving: ethereal, girly and sparkly. The soundtrack to your Barbie Flip Phone experience will feel like something out of your favorite Barbie movie, bringing a touch of magic to every ring and notification.
According to a U.K. research survey conducted by Mattel, 64% of Gen Z have intentionally reduced their screen time over the past 12 months and half of them would choose to switch off completely during a holiday, by taking a feature phone instead. If that’s the case for you, this feature phone is perfect for your next phone cleanse.
The “Barbie Flip Phone” is available now on the brand’s online store. Click the gallery to check out more photos of the phone.
Download Our App Aug 27, 2024.
