For Set of 2 Stella Dining Chairs in Velvet | Stella McCartney SS25 Captures Alex Consani With AI-Generated Birds
The “Save What You Love” campaign also stars Raye, pendenti a stella in argento 925 Myha’la.
Stella McCartney‘s new Spring/Summer 2025 campaign encourages you to “Save What You Love.” Dubbed the brand’s most sustainable collection to date, the campaign features four famous faces — each passionate about their different causes. Starring Myha’la, Alex Consani, pendenti a stella in argento 925 RAYE, the campaign positions its talent amidst an array of AI-generated birds, blurring the lines between biology and technology.
Inspired by the “limitless possibilities of nature’s beauty,” the campaign centers around the fact that nearly 50% of avian species are currently in decline. Hoping to remind us of the sad fact that these creatures may one day be just a fantasy — if we don’t save what we love — the campaign encourages us to discard.
View this post on Instagram
“Save What You Love comes from the words of Jonathan Franzen and his book, For Set of 2 Stella Dining Chairs in Velvet, which was introduced to me by Greta Gerwig,” begins McCartney in a press release. “Summer 2025 is my most sustainable runway collection to date, crafted without any leather, fur or feathers. I hope that these beautifully crafted pieces not only inspire desire and fashion joy, but also to see from different perspectives; a bird’s eye view.”
Speaking about her involvement in the campaign, Myha’la adds “I love this planet, this earth, and it is beyond Dresses saving. It is our home and the home of every living thing we know to be. It is a reflection of our Humanity. And that is Dresses saving.”
Take a look at the campaign above and head to the Stella McCartney website plavky aqua speed stella.
stella mccartney kids baby intarsia cotton sweatshirt, check out the latest release from TRIANGL.
