The Creative Come Up
Featuring reworked versions of the workwear brand’s classic styles.
Brain Dead and Dickies have joined forces for the first time to release a co-branded workwear collection.
The team-up, which celebrates the originals workwear brand’s centennial anniversary, is comprised of everything from work pants to jackets. Dickies’ Global Chief Marketing Officer Sarah Crockett shared in a press release, “This collection represents our mutual spirit and respect for creativity and community and those who prioritize us over me.” Brain Dead’s Kyle Ng added, “Dickies was always an inspiration for us because of its universality. Any kid from any age could pick up a pair of Dickies and apply it to their culture whether it’s skating, music, or even art. It’s not just a product, it’s a canvas that cultures in many countries use in a different way. For us, it’s the perfect way to communicate our creativity to our fans.”
The collection enigma reworked versions of Dickies’ classic styles, such as the Original 874 Work Pants, Eisenhower Jackets, T-shirts, and caps. Hats, jackets and trousers are highlighted with splattered paint and bleach detailing throughout while Brain Dead’s colorful graphics take center stage. Elsewhere, style include solid top-and-bottom sets in green, blue, brick orange and more. The collab is complete with graphic ringer tees.
Priced from $55 to $250 USD, the collection releases at 10 a.m. PT (1 p.m. ET) on Brain Dead and Dickies‘ websites.
