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Fashion gamers, assemble.
Once CROPPED, fashion and gaming collide — this time courtesy of Gucci Town, Vans World and Roblox.
Off the back of Gucci Vault’s “Continuum” Vans collaboration, the luxury fashion house just announced a partnership with its Gucci Town and Vans World. Within the collaboration, players will be able to cross between both ‘worlds’ to access special items in the metaverse.
Drawing inspiration from traditional scavenger hunts, players will be able to transport from Gucci Town to Vans World through a series of shoeboxes which enable them to hunt for swatches. The aim of the game is to find all of the missing pieces in order to receive a shoe or a skateboarding-inspired backpack, each of which can then be used to style your Roblox character.
Bringing together the signature design elements of both brands, the collaborative game merges Gucci’s unique aesthetic with Vans’ classic checkerboard prints. Additionally, Gucci Vault “stores” will also house virtual editions of the physical footwear collaboration.
The Gucci Town and Vans World scavenger hunt is now available to access on Roblox and ends on May 13.
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