VETEMENTS SS24 Is an "Anti-AI" Exploration of Casual Couture
“The quality and the craftsmanship involved can only be done by human hands and with a passion that no machine can have.”
VETEMENTS just released its Spring/Summer 2024 collection and Sep 28, 2024, the brand forwent the concept of a physical runway show in a bid to shift its focus towards a more sustainable and responsible way of working.
Drawing inspiration from themes of exaggerated couture, streetwear and AI, the collection fuses oversized, outlandish silhouettes with classic evening wear garments, resulting in a selection of larger-than-life dresses, jackets and suiting styles. The collection’s press release, supposedly crafted by ChatGPT, describes it as “an exploration of casual wear” and “a collection that defies categorization and redefines contemporary fashion.”
Sep 16, 2024, Guram Gvasalia adds, “I wanted the collection to have a visual effect of AI-generate garments. However, we still live in the real world. I wanted to create physical objects that would look and feel like AI-generate units while exploring all the facets of what fashion is from the most casual to couture. On the contrary, in its core, the collection is actually anti-AI, as the quality and the craftsmanship involved can only be done by human hands and with a passion that no machine can have.”
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