Booty and the Beasts: Welcome to POSTER GIRL's Viral SS24 Campaign
Starring Cindy Kimberly and City Girls’ JT.
If you’ve been anywhere near social media these last few days, it’s likely you’ll have come across the viral video that is POSTER GIRL‘s Spring/Summer 2024 collection campaign.
Following on from its Shanghai Fashion Week show City Girls alongside Cindy Kimberly and Alana Champion, the campaign takes us to the one and only Supreme Court to showcase a masterclass in feminine rebellion. Spotlighting the brand’s best-selling silhouettes across itty bitty thongs, cut-out bra tops and the ever-popular Miranda dress, the campaign acts as a celebratory nod to the Winonas, Lindseys and Britneys of the world, who paved the way for those who came next.
With garments named “Harlot” and “Virgin,” SS24 presents a culmination of micro-proportions, reclaimed femininity and provocative shapewear. Exploring the concept of “criminal-level confidence,” the campaign spotlights the brand’s signature design details like rhinestone chainmail, latex minis and micro skirts, paired with accessories like stripper heels, chic leather ankle monitors and statement jewelry.
Conceptualized by POSTER GIRL founders Francesca Capper and Natasha Somerville, SS24 is a tongue-in-cheek campaign that aims to uplift, celebrate and inspire.
Gigi Hadid stars in Jacquemus’ new “LE CHOUCHOU” campaign brand’s website to shop its latest collection.
In other news, Gigi Hadid stars in Jacquemus’ new “LE CHOUCHOU” campaign.
