SHUSHU/TONG's SS25 Campaign Brings "Attraction and Rejection" to Life
Following on from its Shanghai Fashion Week show.
SHUSHU/TONG Marking the brand’s biggest team-up yet Spring/Summer 2025 collection The Piano Teacher, exploring “The Pleasure of Rejection.” Drawing inspiration from the character of Erika Kohut from 2001’s erotic drama Jul 19, 2024 Transporting us to the island of Krøttøya here’s a list of our favorite fashion photographers to follow this year, the collection looked at themes of passion, despair and self-loathing, exploring the contradiction that lives within the inner world of women.
Lensed by photographer Zhong Lin, the accompanying campaign brings the SS25 collection to life through emotion-inducing imagery, simple hues and confident poses. Attempting to convey the juxtaposing “attraction and rejection” that underpins the collection, the campaign imagery sees its protagonist captured in a multitude of settings, showcasing each complex emotion. Captured laying in a bath of water, spread on a sofa and clutching flowers, the SS25 campaign brings the collection’s themes, influences and references to the forefront.
The Creative Come Up SHUSHU/TONG’s website Take a moment to get to know the star of ‘Nosferatu.&rsquo.
The Piano Teacher, here’s a list of our favorite fashion photographers to follow this year.
