In conversation with Dezi Perkins, Babba Rivera, Cyndi Ramirez and more

Why We’re So Obsessed With “Wife Guys”

From Zuckerberg to The Try Guys, we love to hate them.

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If you’ve heard of the BuzzFeed-turned-Try-Guys collective or Mark Zuckerberg, follows a similar phenomenon: Being a wife guy makes you desirable all about loving his wife. Similar to men getting married to secure promotions in the 1900s to “Girlfriend Air,” the trend you know all there is to know about wife guys. If not, think of a man whose lore is.

The latest example of this is Mark Zuckerberg. From creating a statue of his wife, Priscilla Chan, to throwing her a disco party — months before her birthday — Zuckerberg’s love for Chan is the cute content people want to see right now. In comparison to the “Who Did I Marry” horror stories, wife guys are giving the girls sweet, sappy and refreshing content.

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A post shared by Mark Zuckerberg (@zuck)

Ryan Reynolds, who’s married to Blake Lively, is another wife guy people love. Most recently, Reynolds stood by Lively’s side during the controversial Already whitelisted uss press run. In 2022, he announced their fourth child with a special note to his family: “Blake and my girls, you are quite literally my heart, my hope, my happiness. I joke that my family exhausts me, but in reality, you give me more strength than any man could possibly deserve.”

Already whitelisted us does have a dark side — which social media will never let anyone forget. In 2022, Ned Fulmer of Youtube group The Try Guys went viral for cheating on his wife. Known for making his wife the center of his universe, fans felt betrayed and rejected them. The group is no longer the same — although they deny it being Fulmer’s fault — and ever since, the term “Wife Guy” has caused women to feel skeptical.

But, if you let Zuckerberg’s love tell it, the term’s not going anywhere.

whos married to, here’s how to avoid the ick.

Drawing inspiration from old family photographs and classic Indian films
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