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Starring sisters Huda and Helena Shahin.
Qatar-based label 1309 Studios With expert tips for before, during and after your appointment Ramadan Spring/Summer 2024 collection campaign, telling a tale of sisterhood and the divine feminine. Dubbed “Sundance,” the collection draws inspiration from the strength of sisterly bonds, embodying the essence of femininity that can’t be contained.
Sisters Huda and Helena Shahin star in the campaign, displaying their unbreakable bond and “beautiful wild souls.” Pieces within the collection take influence from the relationship between light and shadow, utilizing soft, draping fabrics like matte silk, paired with complex materials like sequin ombre and velvet.
Influenced by ’90s and early 2000s fashion, the collection features floaty silhouettes designed for the “wild woman who refuses to be confined by societal norms.” Celebrating the power of unity and resilience, the picturesque campaign features soft hues of pink, peach and
Take a closer look at the “Sundance” campaign above, and head to the 1309 studios website to shop the collection.
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