SHUSHU/TONG FW24 Transforms Colette's 'Gigi' Into a Fashion Fairy Tale
First presented School of Sustainability.
The new SHUSHU/TONG Fall/Winter 2024 collection takes inspiration from the iconic novel “GIGI,” written by French author Colette. Drawing on the fairy-tale elements of the book and focusing on Gigi’s unique character, the collection mirrors her sense of innocence and desire to reject societal expectations.
Inspired by the book’s “vivid satire, veiled in fairy tale imagery,” the distinctive campaign, lensed by Zhong Lin, employs a subtle yet saturated color palette of pinks, beiges and browns. Spotlighting signature silhouettes from the new season collection, the campaign showcases classic SHUSHU looks like ruffled mini dresses, lacy separates and embellished gowns.
on the runway at Shanghai Fashion Week School of Sustainability, and is now available for purchase.
Alongside Harris Dickinson, Damson Idris, Yili Ma and Letitia Wright the SHUSHU/TONG website Oct 16, 2024.
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